Author Archives: Jonathan

Lots to do. I need make contact with the guitar magazines and try to get them to run some reviews or features on the guitar. I also need to start looking into endorsement opportunities. And I think it would be … Continue reading →

While I was in Denmark Street, I got some interesting feedback about Paul Reed Smith guitars. Personally I’ve always perceived PRS as the third big brand after Fender and Gibson – the company that managed to launch a new design … Continue reading →

I went up to London yesterday to do some market research. I took with me the original prototype guitar that I’d had built back in 1997, and trekked round the various guitar shops in and around Denmark Street with the … Continue reading →

Every guitar needs a good name, of course, but it seems all the good ones have already been taken. I’ll come up with something eventually, but for now I’ve decided to go with something simple – SB-1, the SB for … Continue reading →

My thinking is that this guitar would initially be aimed at working professional guitarists, or serious amateurs. Perhaps touring guitarists who want something stylish for the bus, plane or hotel. Or session musicians who want something that’s small and easy … Continue reading →

My guitar design has its roots back when I was a teenager when, for my 18th birthday, I persuaded my mum to finance a self-build project. I didn’t actually build it completely from scratch, just from parts, painting the body, … Continue reading →

I actually designed my guitar quite a long time ago, back in the early 1990’s, but it wasn’t until the summer of 2006 that I decided to ‘do something about it’. How the design came about is a story in … Continue reading →

Hello, and welcome! This is where I’ll be charting my progress and recording my thoughts as I launch my new venture – Hirsch Guitar. The plan is to try to bring to market an electric guitar I designed. It’s early … Continue reading →